You searched for: ""

The results has been filter on Authors containing Daniel Caumont.
ANA has found 3 results for you, in 665 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Component analysis in clustering

The last few years have seen a great development of the use of clustering in market research, either for specific operations or as part of more universal operations. These two types of approach - specific or universal - meet different objectives and...

Catalogue: Paper 1978: Analysis of Data
Author: Daniel Caumont
Company: Nestlé
February 1, 1978
×

Citation

Caumont, D. (1978a, February 01). Component analysis in clustering. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/component-analysis-in-clustering


Research papers

Contribution of typological studies to the elaboration of an advertising strategy

Interest has been shown for some years now in psycho-sociological studies ("Life Style"). What we are presenting in the following pages is an illustration of the interesting features and of the operational use of this type of approach, when its...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Frédérique Madrières, Daniel Caumont
Company: Nestlé
June 15, 1976
×

Citation

Madrières and Caumont (1976a, June 15). Contribution of typological studies to the elaboration of an advertising strategy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/contribution-of-typological-studies-to-the-elaboration-of-an-advertising-strategy


Research papers

Contribution of typological studies to the elaboration of an advertising strategy (French)

Interest has been shown for some years now in psycho-sociological studies ("Life Style"). What we are presenting in the following pages is an illustration of the interesting features and of the operational use of this type of approach, when its...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Frédérique Madrières, Daniel Caumont
Company: Nestlé
June 15, 1976
×

Citation

Madrières and Caumont (1976a, June 15). Contribution of typological studies to the elaboration of an advertising strategy (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/contribution-of-typological-studies-to-the-elaboration-of-an-advertising-strategy-french-